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 KickStart
Alliance is a Silicon Valley-based team of marketing and sales
executives offering consulting services to B2B enterprises
and emerging businesses. They've helped organizations such
as ADP, Airespace (now Cisco), Aspect Communications, BEA,
Genesys Labs, Teleros and Vocera Communications refine their
corporate and product positioning, boost their sales pipeline,
and execute sales readiness programs to accelerate revenue
generation. Whether you are looking for assistance with short-term
projects, longer-term programs or interim VP services, KickStart
has the experience and expertise to deliver the results you
need. Their practice areas include:
Positioning & Planning:
- Writing and/or critiquing business and marketing plans
- Leading executive positioning workshops
- Creating corporate and product messaging
- Researching industry and competitive trends
- Planning and facilitating Customer Advisory Board (CAB)
meetings
- Architecting cross-functional Voice-of-the-Market processes
and initiatives
Demand Creation:
- Planning and executing lead generation programs through
integrated direct marketing (IDM) campaigns, including online
marketing programs (email, webinars, eNewsletters), direct
mail, and telemarketing
- Managing corporate and product launches
- Building and executing online community and blogging initiatives
- Architecting successful sales development and inside sales
teams, including hiring, training, and coaching reps, writing
sales guides, and establishing lead qualification and sales
processes
- Implementing Salesforce.com and other SFA applications
to establish closed-loop lead tracking and reporting systems
Sales Readiness:
- Setting sales strategy for direct and channel sales organizations
- Establishing effective sales operations organizations
and initiatives
- Developing sales compensation plans
- Sales training and account management techniques
- Sales tool development: ROI tools, presentations, proposals
- Competitive positioning and strategy
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