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What It Costs Not To!
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Jeff Colvin

Management Consultant & Founder of Link, a Management Consulting Group

When faced with indecision, remember no decision is a decision. Most, if not all, decisions have some level of risk/reward trade off associated with them. And most of us will consider deciding to go forward with something based upon the merits of the action or change that will occur.

Stop, and consider an alternative approach to making a good decision. Ask the simple question, "What does it cost not to decide?"

The term "cost" in a business decision can be broken down into a unique set of consequences, including the impact on people, company position, and profit. When decisions are blocked, delayed, or avoided the momentum is stifled and all concerned employees will take a more scrutinizing look at the status quo.
If nothing is going to change and everyone likes the way things are today, you are in good shape. But, if the people in your business are currently discontent, seeking more, different, and better, the stagnation associated with no decisions and no action will lead to distress and disappointment.

The effect of non-decision making could begin to establish a culture of risk aversion and fear. This impact on people will create an environment where employees are content just getting by. The challenges for continuous improvement will only be heard through the gossip channels as complaints and frustrations.

Indecision or resistance to take risk will likely effect the overall company position as well. Vendors, partners, and investors in your business will begin to question where the culture of innovation and aggressive product/service positioning has gone. Along with this concern could be a fallout in the relationships and the competitive edge that your business once held.

Finally the decline in profitability of your business is a possible outcome of assuming a frozen position in today's economy. As competitors introduce novel approaches and incentives to your customers, the strategies that worked last year will no longer be viable. From the individual employee to the top executive the risk averse mentality and the unwillingness to make decisions to improve, change, or adjust will potentially have dire consequences on your business.

Independent of the business or position that you hold, the model for creative thinking and doing is more critical than ever. In a down economy, each of us holds the responsibility to sustaining the business through calculated risk taking and novel approaches to doing business differently and better.

Challenge the status quo.

Management Tips: Cost of Not!

Risk versus Reward
- Set up a pro and con evaluation
- Evaluate the go/no go scenario
- Look at people/company/$ impact

Do Your Homework
- Benchmark your competitors
- Utilize data to aid the decision
- Solicit internal/external input

Cataclysmic Consequences
- Define the worst case scenario
- Create a back up contingency plan
- Remove fear from the equation

Decide!
- Gather support for your decision
- Have data to support your position
- Model the behavior for all
- Have conviction around your choice


Jeff Colvin (Jcolvin@linkllc.com) founded Link, a management consulting group in 1997 whose mission is dedicated to the Systems, Structures, and Behaviors that make people and companies successful. Link's bottom line focus on process improvement is achieved through the facilitation and training of cross-functional teams to address key strategic goals. Learn more about Jeff Colvin & Link...

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