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Project Management is like an Apple
You are here:Home Page > Columns > Jeff Colvin's Column > Project Management (September 2003)

Jeff Colvin

Management Consultant & Founder of Link, a Management Consulting Group

Like buying an apple in your local market you can buy project management training from a myriad of vendors. From large scale supermarket chains to individual home growers, the customer can find an assortment of apples to purchase, from Pippin, to Fuji, to MacInstosh. The company in need of project management training can pay a high price from a large organization or local university or they can get the same training from the same trainer by going direct for a fraction of the cost.

It has recently been claimed that project management training has become a commodity. With the growth of businesses running in a project mentality, and the development of organizations promoting the disciplines of project management like PMI and Project World, there has been a burgeoning need to enhance the skill sets of today's project managers. The Project Management Institute (PMI) has over 100,000 professionals, representing 125 countries. from virtually every major industry including, aerospace, automotive, business management, construction, engineering, financial services, information technology, pharmaceuticals, healthcare, and telecommunications.

How does a diligent organization go about selecting their training partner to help project managers get trained and to create a common language and set of processes to run their business? The easiest way to find the right vendor used to be to ask someone else who just got trained. Today Google may provide you with an endless number choices. The criteria used to select a project management trainer should be simple.

First and foremost, determine the practical application and value that the trainee will need to enhance their performance and productivity on the job. Everything else is secondary. Those less critical elements include cost, proven historic success, schedule availability and flexibility, and the ability to customize and tailor the delivery to the audience. The goal must be to provide real-world examples and usefulness of the concepts and tools to the trainee. This key point is often missed when hiring pure academicians to provide the training. Project management trainers that are the most valuable are the ones that have been out there doing the job and can share their experiences to match a participant's current challenges.

All apples, like all project management trainers, are not created equally. Deciding the type of apple you wish to purchase, talking to others that have eaten that type of apple, and learning of the various places you can obtain a particular apple, are all part of the research that must be done.

So why buy your apple from the supermarket, when you can get it cheaper direct from the grower?

Buying Project Management

What do you want?
· Define your requirements
· Determine your desired results
· Establish criteria for selection

Why do you want it?
· What areas do you wish to impact?
· What is the real driver for training?
· How will you know you were successful?

How will you find it?
· Talk to peers in your field
· Research various companies
· Ask for the trainer not the organization

Making it Worthwhile
· Create customized case examples
· Identify specific challenges to tailor the curricula
· Define expectations for trainees

Making it Stick
· Define a follow up plan up front
· Require practical application
· Mentor/coach/support change


Jeff Colvin (Jcolvin@linkllc.com) founded Link, a management consulting group in 1997 whose mission is dedicated to the Systems, Structures, and Behaviors that make people and companies successful. Link's bottom line focus on process improvement is achieved through the facilitation and training of cross-functional teams to address key strategic goals. Learn more about Jeff Colvin & Link...

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