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Panacea
You are here:Home Page > Columns > Jeff Colvin's Column > Panacea (April 2004)

Jeff Colvin

Management Consultant & Founder of Link, a Management Consulting Group

Wouldn't it be nice if we could buy the software solution to cure all of our ills? It is rare to find a plug and play fix to address the current challenges to your business.

When the question has been asked of over 500 participants in management training courses I have delivered and of 100's of executives, what are the biggest challenges you have in your organization… the answers are most often communication, unclear goals and roles, and inappropriate measures and controls.

Many of the proposed resolutions to these issues come in a panacea package called software. An example is the recent Project World Expo held in L.A. last month where more than 80% of the exhibitors professed software based solutions to tackle the multiple challenges of project management. Attendees from companies including Raytheon, Microsoft, and Unisys would have to be cautioned to realize that people are still at the root of any business process, and that software alone would not be enough. Independent of the process changes and enhancements, people's behaviors and interactions would have to change. This part of the equation is often left out of the all encompassing solution. The basic requirement of aligning people affected by a change with the change still remains.

The purchase of a software package for any business enhancement may be a smart and appropriate decision. But it may not be a panacea. At the most basic level, management is just providing a new set of tools for employees to better perform their work.

The investment therefore must include the training of the users and the assurance that their selfish motives for process improvement are met. Along with the training comes the responsibility for follow up, compliance, and reinforcements of process until, not only are improvements achieved, but behaviors become standard practice and habit. The old acronym of WIIFM (what's in it for me) needs to be tweaked only slightly to support the implementation of new software based processes in your organization. WWFY, (what works for you) is more likely to be the strategy for a simple and embraced adoption of change. Assist others with new process initiation by finding out what works for them. Then remove the barriers and help them to consistently do what works. If it works, keep doing it. If not, change it.

Whether looking at the next generation of process or just trying to sustain business processes today, the basics have not changed. Enable & empower the people who own the process to do it right the first time.

Although many would argue that Clinton's phrase of more than a decade ago still holds. I contend that an organization's survival and success are not achieved through software solutions alone. The common denominator of business success is represented more strongly by the following quote. "It's the people, stupid."

Get smart, support the people and the process. People + Process = Profit

Beware the Panacea

There is No Cure-All
- If it seems too good to be true, it probably is
- Ask a lot of "what ifs?"
- Learn from others that have been there and done that

Understand Problems/Opportunities
- Investigate the issues from the people perspective
- Learn from past early adopters
- Qualify and quantify the current performance and future targets

Involve the End-Users
- Align early adopters and identify potential detractors
- Determine WIIFM as well as WWFY (what works for you)
- Ask, listen, and respond to simple solutions and blocking barriers

Check People and Process
- Validate the current reality with those who are in it
- Study the interface and define internal customer requirements
- Establish clear standards of behavior and measures for management


Jeff Colvin (Jcolvin@linkllc.com) founded Link, a management consulting group in 1997 whose mission is dedicated to the Systems, Structures, and Behaviors that make people and companies successful. Link's bottom line focus on process improvement is achieved through the facilitation and training of cross-functional teams to address key strategic goals. Learn more about Jeff Colvin & Link...

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