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Across the Pond - A Transatlantic CEO's Perspective on Establishing A Global Business
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"Across the Pond - A Transatlantic CEO's Perspective on Establishing A Global Business" is a monthly column that takes a look at emerging technology companies whose business needs require establishing operations in some other part of the world. Whether it's a Silicon Valley company setting up operations in Europe, Asia or Latin America or an overseas company establishing a presence in Silicon Valley -- Barbara Kohn in SV and Jeffrey Peel in Northern Island -- look at the steps - and missteps - companies make when going global. If you are or know of a company who has ventured Across the Pond and would like to share experiences, let Barbara and Jeffrey know.

Their latest columns:

Beating the Odds: How one company established an international Business and Brand during the IT Downturn
Atypon Systems Takes the International Route On Its Way to Profitability
From Coffee to Technology: How One Silicon Valley Company is Helping Costa Rica Become a Global Software Force
Peribit Takes the "BYTE" out of WAN Capacity Problem For Companies Around the World
About Barbara & Jeff

Barbara Kohn has spent nearly 20 years in high technology public relations, working with companies here in Silicon Valley and overseas. Kohn Public Relations provides a comprehensive offering of public relations services that include strategic planning, market monitoring and ongoing program implementation. Companies she has worked with include: Broadvision, BWISE, CopperCom, Cybelius Software, DemandTec, Global Name Registry, Moai Technologies, Quantum3D, Sendo, and others.

Email: barbkohn@aol.com
Web Site: www.kohnpr.com
Phone: 650-342-9853.

Jeffrey Peel has worked in technology marketing for over 15 years. His firm, Quadriga Consulting, specialises in supporting early to mid stage technology companies with market entry due diligence, strategic planning, public relations and channel marketing. He is a former VP Global Marketing for a leading European CRM firm, and was Head of Marketing Communications for a major European division of 3Com. His clients have included IBM, Fujitsu, Hewlett Packard, PeopleSoft, 3Com, BT&and many others. Peel recently published a book on CRM (Digital Press Enterprise Computing Series). He has an honours degree in Economics from Queen s University, Belfast and post-graduate qualifications in Law and Market Research. Quadriga Consulting is based in Northern Ireland and has an associate network that straddles the European Union.

Email: jeff@quadrigaconsulting.com
Web Site: www.quadrigaconsulting.com
Phone: +44 (0) 2892 668968.

 

 

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