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"Across the Pond - A Transatlantic CEO's Perspective on Establishing
A Global Business" is a monthly column that takes a look at
emerging technology companies whose business needs require establishing
operations in some other part of the world. Whether it's a Silicon
Valley company setting up operations in Europe, Asia or Latin America
or an overseas company establishing a presence in Silicon Valley
-- Barbara Kohn in SV and Jeffrey Peel in Northern Island -- look
at the steps - and missteps - companies make when going global.
If you are or know of a company who has ventured Across the Pond
and would like to share experiences, let Barbara and Jeffrey know.
Their latest columns:
About Barbara & Jeff
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Barbara Kohn has spent nearly 20 years in high technology
public relations, working with companies here in Silicon Valley
and overseas. Kohn Public Relations provides a comprehensive
offering of public relations services that include strategic
planning, market monitoring and ongoing program implementation.
Companies she has worked with include: Broadvision, BWISE,
CopperCom, Cybelius Software, DemandTec, Global Name Registry,
Moai Technologies, Quantum3D, Sendo, and others.
Email: barbkohn@aol.com
Web Site: www.kohnpr.com
Phone: 650-342-9853.
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Jeffrey Peel has worked in technology marketing for
over 15 years. His firm, Quadriga Consulting, specialises
in supporting early to mid stage technology companies with
market entry due diligence, strategic planning, public relations
and channel marketing. He is a former VP Global Marketing
for a leading European CRM firm, and was Head of Marketing
Communications for a major European division of 3Com. His
clients have included IBM, Fujitsu, Hewlett Packard, PeopleSoft,
3Com, BT&and many others. Peel recently published a book on
CRM (Digital Press Enterprise Computing Series). He has an
honours degree in Economics from Queen s University, Belfast
and post-graduate qualifications in Law and Market Research.
Quadriga Consulting is based in Northern Ireland and has an
associate network that straddles the European Union.
Email: jeff@quadrigaconsulting.com
Web Site: www.quadrigaconsulting.com
Phone: +44 (0) 2892 668968.
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