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From Coffee to Technology: How One Silicon Valley Company is Helping Costa Rica Become a Global Software Force
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Riding the Wave of Offshore Software Development

Jeffrey Peel
Technology Marketing, Quadriga Consulting

Barbara Kohn
Public Relations, Kohn PR

Avantica Technologies is riding the wave of interest in offshore software development that has boosted the economies of India, Ireland and some parts of Eastern Europe. "While not as far along as those countries, Costa Rica's software development culture is beginning to mature, supported by a program to promote the country as an emerging software development zone," Mario said.

That support is funneled through the Costa Rican Investment Board or CINDE (www.cinde.org), a 20 year old, private, non-profit and non political organization, which was declared by the Government as the official Investment Promotion Agency in the country. CINDE provides a single point of contact for companies setting up operations in Costa Rica, providing all the assistance needed to successfully establish a direct investment into the country.

Jorge Morales, investment promotion director for CINDE's office in San Jose, Calif.,
emphasizes that there are several advantages that Costa Rica provides companies seeking to establish business operations there. First and foremost, Morales points out, is a skilled and well-educated labor force -a direct result of the government's emphasis on education. In 1870, Costa Rica was the first country in Latin America to make education compulsory. In 1948, the Army was abolished and more effort was put into education. Today, the oldest and most stable democracy in Latin America invests 6.5 percent of its GDP to an educational system, which includes over 50 universities. English is taught in the schools as the main second language.

As an incentive to investment, the Costa Rican government provides foreign companies with several tax incentives. For service companies, which includes software development, customer care call centers and back office/shared service centers, the incentives include a 100 percent income tax exemption for the first eight years doing business in the country, plus an additional four years at a 50 percent rate. The country is friendly in terms of labor regulations and there are no restrictions on foreign corporations owning property.

The fact that Costa Rica is only three hours from Miami and in the US central time zone facilitates communications with the US corporate headquarters, another plus, Morales added.

As a result of these advantages, not only emerging companies like Avantica, but also many leading US companies have established some of their operations in Costa Rica. Most notably, Intel built a $420 million semiconductor assembling and testing facility in San Jose. Operations involve packaging microchips and testing them under various conditions. Intel also established its Latin American Engineering Services Headquarters (LAES) in Costa Rica, where Costa Rican engineers are also fully involved in the design of the latest products, processes and software.

Other industry heavyweights with operations in Costa Rica include Procter & Gamble who maintains a global business services facility in San Jose from which it provides a range of services - from finances, accounting, logistics and customer service - to all P&G business unit in the Americas, plus technology services worldwide.

In the Medical sector, Costa Rica successfully fosters big companies, such as Abbot Labs and Baxter Healthcare and some fast growing companies from Silicon Valley, such as Arthrocare and Align Technologies, to name just a few.

Part 3 of this column: Knowing the Ropes


"Across the Pond - A Transatlantic CEO's Perspective on Establishing A Global Business" is a monthly column that takes a look at an emerging technology company whose business needs require establishing operations in some other part of the world. Whether it's a Silicon Valley company setting up operations Europe, Asia or Latin America or an overseas company establishing a presence in Silicon Valley -- Barbara Kohn in SV and Jeffrey Peel in Northern Island -- look at the steps - and missteps - companies make when going global. More about Barbara & Jeff...

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