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Future
Standards Development
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As this industry emerges, we can expect a lot of changes and additions
to the standards. And like other waves we have seen in the software
industry, we may end up with conflicting standards that end up doing
more harm than good. The W3C is addressing some of these issues and
has identified the following areas for future standards improvements:
- Reliable messaging
- Security
- Privacy of business data
- Transactions
- Interface definition languages
- Discovery of Web Service applications
- Web Service descriptions
- Message and protocol semantics
- Development environments for Web Services
The skepticism surrounding a truly universal development platform
remains high, as it has been an illusive goal since the inception
of the computing industry. Many industry leaders (Sun, Microsoft,
Oracle and others) have branded their own flavors of Web Services
while others are holding onto the older technology paradigm of object-oriented
programming and applying it to the new model. The promise of distributed
re-usable components remains the same; the implementation may vary.
If all technologists could work towards an integrated solution (including
CORBA, COM, JINI, JNDI, and other distributed object related technologies)
that would benefit the vision of true Web Services, these standards
would move along more quickly. If the standards efforts at W3C do
not proceed quickly, they will be marginalized and become roadblocks
instead of building blocks.
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Barbara Angius Saxby (barbara@accelentmarketing.com)
founded Accelent (www.accelentmarketing.com)
to help software startups accelerate marketing strategies, planning,
and execution. She specializes in positioning and launching enterprise
infrastructure and application companies. Barbara is a senior marketing
executive with over 20 years experience in strategic marketing management
and has done extensive work internationally.
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