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Summary
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| - Advertising - |
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The Reactivity XML Firewall delivers instant and sustainable
XML Web services security in an appliance securing all XML Web
services traffic. The Reactivity XML Firewall allows enterprises
to protect against XML Threats while maximizing application
productivity. The Reactivity XML Firewall is the market's most
powerful and configurable security policy manager, with turnkey
infrastructure integration and optimized traffic throughput.
Learn more
about Web Services Security... |
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To summarize, we want to make it clear that in our opinion, Web
Services is NOT a market. It is the next wave in software technology,
based on advances in XML and other standards, that will enable new
ways for enterprises to develop, integrate, deploy and manage applications.
Web Services promise to make the simple act of connecting different
pieces of software significantly easier.
There will be initial demand for development tools, application
delivery platforms and management tools to facilitate the adoption
of Web Services. These company's products are primarily valued for
Web Service technology innovation within the IT community. This
is the start-up opportunity, for the most part. We expect some new
technology leaders will emerge and money will be made here, but
these will be niche markets contributing to the overall success
of the industry with a constrained maximum size. Established EAI,
B2B commerce, supply chain management, other enterprise application
vendors and SIs should make the majority of the big money from Web
Services. We expect that innovation will be rampant in the early
stages as the vendors who cleverly use the Web Services architectural
model to better deliver existing application types or to conceive
of and deliver new form of applications will be the big winners.
In fact, those who don't embrace this model may rapidly lose market
position to those who do.
We believe that Web Services technology is still moving through
the early adopter phase and will shift to a more mainstream phase
by mid 2004 and become widespread by 2005. Given the current economic
climate, IT departments will be cautious in making investments and
they should be looking at Web Services based on a clear business
value. IT management will look for sound investments, technical
interoperability and business process integrations. The need for
interoperability with existing infrastructure and applications --
whether these are based on Java technologies, Windows applications,
or homegrown legacy systems -- will continue to drive purchase decisions
for information technology. IT management will also be looking for
quick return on investment where expectations are now three to six
months to show return.
Therefore, we expect that early adopters will continue to use Web
Services for organic, discrete internal projects. The next phase
will see more systematic deployment within the enterprise for application
integration. We also expect continued efforts in B2B and supply
chain management solutions to achieve ubiquitous collaboration between
partners and suppliers. Lastly, as companies are looking to increase
control of their business, the need exists for various business
units to be connected and we believe that the granular nature of
Web Services solutions will increase their ability to do so.
In terms of which software vendors will win - the jury is out as
there is a lot of innovation expected during the next few years.
However, we predict IT departments will continue to look towards
their existing software vendors for technology solutions, but they
will test promising technologies that fill an existing gap. Therefore,
we believe as technology is such a dynamic industry, there will
be room for a few point solutions and innovative products from start-ups
to be deployed quickly and cost effectively, with minimal disruption
on the current infrastructure, which will deliver the ultimate goal
of easing the pain of software development and application integration.
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Barbara Angius Saxby (barbara@accelentmarketing.com)
founded Accelent (www.accelentmarketing.com)
to help software startups accelerate marketing strategies, planning,
and execution. She specializes in positioning and launching enterprise
infrastructure and application companies. Barbara is a senior marketing
executive with over 20 years experience in strategic marketing management
and has done extensive work internationally.
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