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Phase
IV: Enterprise Application Vendors
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Established enterprise application vendors are actively investigating
Web Services implementations of their applications but will cautiously
watch how quickly demand evolves before they re-architect their entire
product on Web Services standards. Phase IV adoptions presupposes
all new applications will be introduced with underlying Web Service
architectures that easily interact with other internal and external
applications. We don't expect this to be the norm for another 24 months.
Meanwhile, vendors will use the latest EAI technology and work with
their SIs to implement applications using Web Services technology
for early adopter customers. They may evolve road maps and add basic
Web Services functionality to existing products, create more APIs,
or offer tool kits to make it easier for SIs to expose data to build
and deploy applications as distributed services.
By the time Phase IV arrives, new standards are likely be on the
horizon and vendors will continued to feel the pressure to keep
up, as technology is always a moving target. However, the large
application vendors are so entrenched in Fortune 2000 companies
that they must continue to upgrade their technologies and deliver
innovative products along the way to meet customer demands and maintain
or establish their competitive edge. We expect the large application
vendors will continue to own the enterprise and will ultimately
reap the rewards. In order to stay innovative, we expect accelerated
M&A activity as vendors buy versus build Web Services solutions
and industry consolidation continues to reshape the software landscape.
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Barbara Angius Saxby (barbara@accelentmarketing.com)
founded Accelent (www.accelentmarketing.com)
to help software startups accelerate marketing strategies, planning,
and execution. She specializes in positioning and launching enterprise
infrastructure and application companies. Barbara is a senior marketing
executive with over 20 years experience in strategic marketing management
and has done extensive work internationally.
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