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Goto-Silicon-Valley.com is the brain child of two people who met
in Silicon Valley: Andreas Mueller and Markus Hoevener. Both entrepreneurs
joined forces in April 2002 and merged their companies into Bloofusion,
a one-stop outsourcing partner for complete search engine visibility,
online marketing and business development solutions.
Andreas Mueller
Andreas' roots are firmly planted in global marketing. He spent
16 years in Germany, has lived and worked in France, the UK and
Japan. He has a bachelor's degree from Alma College (Michigan) and
a master's degree from the University of California, Davis.
He began his career in 1989 at Seagram & Sons in San Francisco,
marketing wines from France and Germany in the US. When he had the
opportunity to manage the office's network infrastructure, the pull
of high tech was irresistible. He quickly taught himself UNIX, familiarized
himself with the high tech sector and, in 1994, was hired by the
French software firm Esker. There he headed up their global marketing
department based in San Francisco. He worked as VP of International
Marketing with Esker's offices in France, Germany, the UK, Spain
and Italy, helping the company to grow ten-fold and successfully
complete their IPO.
In 1997 Andreas joined the staff at JSB, a UK software company
located in Scotts Valley (near San Jose) as their VP of Marketing.
There he managed strategic and tactical marketing, perfecting the
art of online campaigns. During this time JSB went public, increased
its global staff to over 350, its market cap to over $1 billion
and changed names to SurfControl. In 2001, it was time to change
gears and Andreas started up SynapseFusion, a company that focuses
on building strategic business alliances between Europe and the
US.
Markus Hoevener
Markus is a pioneer in the search engine industry. During his studies
in computer science and marketing at the University of Dortmund,
Germany, he started developing a search engine specifically designed
for the needs of the German marketplace. By 1996 he had co-founded
evision, a company that specialized in the development of search
engine technology.
His first commercially available search engine project, Nathan,
was successfully demonstrated in 1997 at Cebit, the world's largest
trade show. A year later, he developed the meta search engine Apollo.7
that filled the niche for German web content. In 1999 he developed
the first wireless access protocol (WAP) search engine WapUP! and
co-founded his next company to market this technology in Munich,
Germany. This VC-backed company, WAP Communications, licensed its
wireless search engine technology to AltaVista.
In 2001 it was time to move to the US and Markus started up BLOONATIC
LLC in Belmont, California. The focus was on search engine optimization
for corporate web sites. The same year he conceived a search engine
focused on the medical world, Mediwarp.com. Finally, in 2002, he
designed his latest search engine that gathers high tech articles
from the Web: TrooBloo.com.
During his entire career, Markus has been publishing actively,
authoring studies, white papers and technical articles in the search
engine field.
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